How to create raving fans (despite technology hiccups)
October 8, 2009 by Herschyf16 · Leave a Comment
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Like servers crashing on launch day, Murphy’s Law is almost always in effect when you have an important webinar. Luckily, we survived and actually made the best of our overview of the Cash Flow Funnel (despite Tony sounding mysteriously similar to Alvin the Chipmunk — to me at least…everyone else seemed to hear him just fine, but it was hard not laughing when he chimed in).
What’s cool is that we knew we had some great content to deliver, and amidst all of the hyped up fluff that’s selling like hot cakes these days, our members immediately recognized the value as we gave the overview of the course.
So, how did we get the instantaneous raving feedback above? Well, first of all we’re delivering the goods in this course. It’s not about a single, trendy tactic or the latest fad all dressed up as a full blown course….we’re talking about an all out, strategic gameplan and action steps for building a real and sustainable business.
Secondly, we’re making it interactive. We surveyed our members and opened up the webinar for Q&A for a significant portion of the time…and answered every single question. Beyond that our members are now conversing in the Cash Flow Funnel member’s area and we’re listening.
It’s really a simple formula:
- Ask them what they want
- Listen to what they have to say
- Answer them by providing the information or solution they need
This way, you’re always giving your customers what they want! They’re happy and so are you. It’s a win-win.
Not exactly Earth-shattering stuff, but it’s kinda remarkable how few marketers actually follow through with this formula.
I encourage you to try it…from early indications, both you and your customers will like it!
Herschy
P.S. Since we did an overview this week, we’re actually going to keep the Cash Flow Funnel open to new registrants for a few more days. Get in now…we may never do a course like this again.
Don’t Have to be a Guru to Get it Right
September 9, 2009 by Herschyf16 · 9 Comments
Too often Internet Marketing newbies unintentionally sabotage themselves by making things more complex than they really are. With some understanding, the the right game plan and some action almost ALWAYS follows results. So why is it that newbies tend to fall off the tracks? I’m going to get to that later. For now, I wanted to introduce the guy I’ve been marketing to the entire time — literally — and is someone you’ll want to consider modeling.
As an instructor, one of the biggest joys is seeing a student flourish. Not only is it awesome to see someone’s confidence and lifestyle change for the better, but (selfishly, I guess) it feels good knowing that I was able to connect the dots and make sense of things for someone. And when I know that the person I’m working with is genuinely working hard, has a the right game and is taking action, it’s great to see a good guy succeed.
The student I’m talking about is Gus Cawley. Gus had been a Quick Video Marketing client and had also gone through our intensive Wingman Webinar series. I recently had the absolute pleasure of meeting with him in person at a seminar, and I got a chance to hear how he had taken what he’d learned and just stepped out and made things happen for himself.
Turns out that it couldn’t have happened to a nicer guy! In fact, as a result of us meeting, I’m happy to be working with him to better develop his funnel and improve his business. I thought he was a fascinating story of how you have a choice to make this stuff complex…or, like Gus, pretty straightforward.
I hope you find this interview inspiring…
Herschy
P.S. I look forward to hearing your thoughts on where You are at and what we can do to help make Your Personal Success Story a Reality….and believe me, we’re listening
Simply click the Comment link on the top or bottom of this blog.
Live the 4-Hour Work Week
June 23, 2009 by Herschyf16 · 1 Comment
It was hailed, “Best Webinar of the Year” by those who attended. What I’m talking about is a recent webinar we held with our guest presenter, John Jonas, of ReplaceMyself.com.
John is not only a great guy, but he’s truly a remarkable dude! He’s figured out a system for outsourcing the tasks in his business that are tedious, redundant, and painful. He only does the stuff he truly loves, and gets to spend most of his time golfing and hanging out with his family…good deal, huh?
Even better is that he shares his formula and system in this webinar, so you too, can Replace Yourself!
Anyway, it was too good to miss, so I decided post it here for all of the loyal Quick Video Marketing subscribers.
Enjoy,
Herschy
Fast Track to Success
February 13, 2009 by Herschyf16 · 2 Comments
Earlier this week I was out in Los Angeles filming/editing videos for a software product launch. My good friend Peter Dudek, who is a fellow “Plasterminder” (More on that in the video), invited me to his office (jail cell) up near Fresno to talk business and just brainstorm.
We had zero intention of filming this video…hence my shoes…but after talking about how far we’ve come in the last year we decided to shoot a quick interview. Since we both love video, it seemed like the right thing to do.
A ton of people have asked me how I was able to gain such a strong foothold in the marketplace and have my name somewhat recognizable at events in the past several months. I reveal that in this video.
While this video isn’t super flashy or chocked full of emotion driving music, actually it’s just 2 guys talking, there are some great pieces of advice on how to really make it in this industry….but it doesn’t cover everything.
So to make up for the rest of the story I will be releasing a special announcement this weekend that will give you the opportunity to hear the complete unabridged background, Good and Bad, of how I was able to tackle the giant mountain of Internet Marketing.
Talk Soon,
Jeff “Herschy” Schwerdt
Follow Peter on Twitter (He’s a wicked smart dude)
P.S. Here’s one hint as to why I am killing it right now….I drove 6 hours round trip from LA to Fresno to meet with Peter for about 5 hours. Those 5 hours were more productive in person than 10 on the phone.
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