Customer Dating Using Videos

This video is 7 minutes long

We interviewed Larry and Amish from Hexatrack and discussed the video pre-sell technique and their use of a video sales page.

Larry brought up an amazing point of engaging the viewer in this video and how they drove opt ins to an astounding 44%.

We also discuss a really sneaky dating technique that we’ve brought into the video marketing world. It’s a cool way to bond with your viewer and take them on a journey feeling closer to you and more likely to buy.

-Herschy

Drastically Increase Your Opt Ins

This video is 4 minutes long

I sat down with my good friend Ryan Higgins of the recent Mind Movies phenomenon to discuss how he used video to interact with his members, but something incredible came out of our conversation. Ryan has created relationships, sales, and even molded his life using video. While our interview was shot prior to their product release I don’t believe it is currently on the market at this time.

Watch Ryan and I discuss how he changed his life using video and how he continues to relate and bond with prospects and members. While his team expanded their marketing strategies vastly over the past year, the initial viral wave of Mind Movies was created by word of mouth and YouTube marketing.

For their new product launch video was the primary marketing medium as well. Why? Because affiliates love sending videos, their list loves to watch them, they convert at higher percentages, and they add a personal touch.

While watching the video I was stunned as this thought ran through my mind…

Did Ryan just say 40%?

Amazing! By just giving away some free stuff and having a cool video, their opt in pages converted at a stunning 40% average. If you are wondering what a normal opt in rate for a squeeze page is you can divide 40% by 2 or even 3 and it would still be pretty high.

See You in the Next Video,

-Herschy

Triple Your Sales in 90 Seconds

This Video is 11 Minutes and 28 Seconds

The always gracious and lively Mike Koenigs of Traffic Geyser let us overrun his Digital Café as we talked with Bob Serling of MillioDollarLicensing.com in early September about video and his online business.

Bob’s easy to duplicate, low-tech video strategies skyrocketed sales in a launch day split test. Using the exact same page with the only addition being a 90 second UNEDITED video he increased sales by nearly 300%.

While Mike was in the back, Bob was serving up some really cool tips to Zelda and me about the intricacies of his video techniques, including his personal key to a good video. We also discuss some licensing strategies that have worked recently in the Internet Marketing world.

Watch the video to see how Bob battled a burbling fountain, droves of bugs attacking and a yelping dog and still managed to get his message across with 90 seconds of effort to gross over $15,000 in additional sales.

-Herschy

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