Too often Internet Marketing newbies unintentionally sabotage themselves by making things more complex than they really are.  With some understanding, the the right game plan and some action almost ALWAYS follows results.  So why is it that newbies tend to fall off the tracks?  I’m going to get to that later.  For now, I wanted to introduce the guy I’ve been marketing to the entire time — literally — and is someone you’ll want to consider modeling.

As an instructor, one of the biggest joys is seeing a student flourish.  Not only is it awesome to see someone’s confidence and lifestyle change for the better, but (selfishly, I guess) it feels good knowing that I was able to connect the dots and make sense of things for someone.  And when I know that the person I’m working with is genuinely working hard, has a the right game and is taking action, it’s great to see a good guy succeed.

The student I’m talking about is Gus Cawley.  Gus had been a Quick Video Marketing client and had also gone through our intensive Wingman Webinar series.  I recently had the absolute pleasure of meeting with him in person at a seminar, and I got a chance to hear how he had taken what he’d learned and just stepped out and made things happen for himself.

Turns out that it couldn’t have happened to a nicer guy!  In fact, as a result of us meeting, I’m happy to be working with him to better develop his funnel and improve his business.  I thought he was a fascinating story of how you have a choice to make this stuff complex…or, like Gus, pretty straightforward.

I hope you find this interview inspiring…

Herschy

P.S. I look forward to hearing your thoughts on where You are at and what we can do to help make Your Personal Success Story a Reality….and believe me, we’re listening

Simply click the Comment link on the top or bottom of this blog.

Here’s my thoughts and stand on the subject:

Facebook – Some ( not all ) Marketing Guru’s and Social Media Scam Artists, as I so kindly refer to them as, for the past 18 months, or more, have been preaching Facebook solely as a monetization platform. I completely disagreed and still do on that approach. In my opinion, Facebook is great for relationship building and some networking but I’ve always kept mine private and pretty limited to anyone other than friends.

If you own a small business or are looking for targeted relationships (local area networking) Facebook is great. Just adding hoards of friends and making fan pages isn’t the way to go though. If you are looking to monetize Facebook, monetize the relationship long term. I haven’t seen one person claiming ( or better yet showing) they make thousands off of Facebook marketing. What I have seen personally though are stronger bonds, relationships, trust, and interaction for businesses, my clients, customers, etc. which are all EASILY monetized over the long term.

If you want to make REAL MONEY on Facebook, run targeted ads, screw relationships.

There’s a link at the bottom called “advertisers” or something similar, and almost no one talks about it. Now that’s MY idea of social media marketing. Target highly qualified prospects on the cheap, in their leisurely environment, by running small ppc type ads. If you run ads on Google, MSN, or Yahoo, this should be cake walk. If you haven’t, go to Google Adwords and use their free training ( Yes, there is FREE PPC training) to learn the basics and try it on Facebook.

Remember – Start small, test your ads, and scale once you know the metrics.

More recently, like in the past 30 days, tons of other gurus and almost every honest social media “expert” have joined in on or reaffirmed my now finally popular stance on mass friending, auto following, and large numbers. The verdict – They are worthless numbers and followers. My question…Why did it take so long? Maybe it was because there was nothing new and exciting to talk about.

Twitter - There are a ton of new courses on how to make $500 a day or add 10K followers a month/ year / whatever. While I haven’t purchased all of them and can’t speak with 100% accurately, remember this…If it seems too good to be true it usually is. No one can blindly add thousands of people and make sales happen organically.

The ones that are actually doing it use their already established authority over the communication medium of Twitter and often back up the twitter message by blasting out an email to another large group of people on their list. In my opinion, while twitter is fun, nothing is yet to beat good old fashioned email. If it did, our inboxes would be empty…and they clearly aren’t. Just last month I was getting EMAILS about making money with Twitter. Further proof that you have to monetize across all mediums.

Just like getting quick video view spurts (dozens or hundreds within 10 minutes after posting) or an insanely large “empty” number of views on your videos, a large number of worthless friends and followers gets you Nothing!

To use Twitter, or Facebook, and even video marketing correctly, build an organic follower-ship over time building a relationship with your customers, potential customers, or any social media voyeurs that are asking for more information. An easy way to do that is plugging your twitter account on your blog, traffic generation postings, and emails.

I honestly have no idea how many Twitter followers I have, I just never cared. What I did care about was who I followed and who had worth while information to see daily. I talk to friends, fellow marketers, and even customers who have a question. I will unfollow close friends, marketers, and even family if they post too much, bother me, or provide no value.

You can use Twitter wisely to grow relationships, build bonds, and communicate with people that would otherwise be unreachable. You’d be surprised who will spend the time to answer you on Twitter that you’d NEVER get a response from via email or phone. The easiest way to start a conversation is to use the “@ reply” function. For me it’s Twitter.com/JeffSchwerdt or @JeffSchwerdt.

I may sound like a Twitter snob, but I’ve easily made more connections, relationships, and money through communication and partnerships then I have from ever posting a new link for an affiliate product on Twitter or Facebook.

Social Media Overall

Think about how you are using Social Media, and if you’re losing more money than potentially making by hanging out all day with Twitter and/or Facebook or have a feeder app open all day long.

When talking to private clients ( All who’ve paid me at least 20K upfront to work with them), I have been careful to educate them of the correct way to use Facebook to build relationships and how not to sound “salesy” in their message. I usually have to hold a reminder training session a month or so later (it’s easy to fall into the “salesy” trap).

Recently I’ve personally even gone so far as to delete old High School friends and other strangers that friended me and provided no communication. Family and crusty old fighter pilot friends got to stay. While I’m not the best at staying in touch, I do better on Facebook and Twitter than in the real world.

The real problem with teaching all this ‘social media’ stuff is that it doesn’t teach the fundamentals of what brings in the REAL money – Sales…

You have to remember all this social media marketing stuff is based in MARKETING.  And it’s derived from good old fashioned Direct Response. And before you go out trying to build these so-called ‘relationships’ using the above web 2 properties, you *need* to learn the fundamentals of being able to (ethically) persuade people to give you money.

My good friend Luke is a MASTER of this…Here’s some amazing examples I came across recently and wanted to make you aware of. While I may be losing money by not posting an affiliate link to either or even informing Luke or Rich I am doing this ahead of time, I think you can learn a lot from their videos.

HIGHLY IMPRESSIVE SALES VIDEO

My good friend Luke Jaten  from www.PostCardProfits.com is amazing when it comes to direct sales strategy and post cards. His Post Card Profits course is one of only 3 courses I have ever gone completely through more than once.

Recently he showed me his newest video and I told him this. “Luke, That was the best cold traffic sales video I have seen to date, here’s why…”

I’d rip the video right off of his page at www.PostCardProfits.com and post it here but I don’t think it’d be fair to YOU if you didn’t experience how he and Matt Trainer tied the site together when you watch the entire video. Pure Genius.

I’ll leave it at that. Bring a note pad and paper.

GREAT TESTIMONIAL VIDEO

Changing Gears. I met with another good friend of mine, Rich Cook, (www.RichCook.com) for brunch last Sunday and we were goofing off talking about how we should start a funny blog making videos for our own entertainment.

As we were talking videos he brought up a story of this testimonial video he has on his Facebook page that a buddy basically did for him without him knowing for his business.

What basically happened was his friend wanted to make an advertisement/testimonial video of his work and use it for promotional purposes.

I finally got to watch the video last night on Facebook and wanted to share it with you.  It’s put together extremely well and I can’t wait to see it on his main site.

This is a great example of social proof in a video, how to structure a sales video with good testimonials, and do it without being pitchy. Enjoy and take notes on the story blending, testimonials, and I know you’ll be blown away by the amazing photos.

Again, there’s a lot on this page to learn and comment about. I’d love to hear your thoughts below regarding how you use Social Media and your thoughts the Videos – I look forward to hearing from you.

Simply click the Comment link on the top or bottom of this blog.

Talk Soon,

Jeff “Herschy” Schwerdt

We recently came across a few simple and easy ways to increase the overall audio volume and quality when using a Flip Video Camera.

The first video will provide you with an overview of what we’ve found and a FREE and easy way to increase the audio and overall perceived value of your Flip Videos. This video will also walk Mac users through the process using Audacity, a free audio editing program, and iMovie.

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The Second Video shows you my new high speed death machine and walks PC users through the process of increasing the their audio using Windows Movie Maker 2.6. I was not 100% happy with the end result of the video ( It got a little blurry) so I made you a short 16 Step checklist, with pictures and screen shots, to walk you through the process as well.

Download the Flip Audio Checklist

IMPORTANT NOTE: We are reopening the doors to Quick Video Marketing at 12 noon PST on 5 May.

I think you’ll be more than pleasantly surprised after all of these High Ticket launches you’ve seen over the past few weeks with the value you’ll receive including 40+ videos with over 15 Hours of training and 16 downloadable documents and tools.

It’ll be way less that $500, consider this a little gift to you and an opportunity for you to succeed.  And don’t let the price tag fool you when you see it, this course is worth 50x what I’m charging. My little way of giving back.

This will be accessible for everyone…just the way I like it.

You can check out the sales page Early at:
http://www.QuickVideoMarketing.com/salespage.html

==============
Flip Giveaways
==============

We are holding a Flip ULTRA giveaway on Monday 4 May and
you too can qualify to win. It’s Simple!

You may either:

Opt in at www.QuickVideoMarketing.com

or

Retweet this message: RT @JeffSchwerdt I just got this Free 40 Page Report and 2 hours of Video. Don’t miss Pages 12-18! quickvideomarketing.com #FreeFlip

It’d be cool if you’d follow me too but that’s not required. You can tweet up to 3 times a day and may only opt in once.

============================
Get Quick Video Marketing for Free
============================

You’ll notice that I put a link to the sales page up. None of the
purchase links are live but you can read the entire sales page
and see what it’s all about.

While you’re there make sure you watch the PROOF video.

I log into a bunch of my affiliate accounts and show you real time
statements and how much I made recently with affiliate products.

Who else is doing that?

Then scroll down to the bottom and pick up your jaw from the floor
when you see how low the price for Quick Video Marketing will be
on Tuesday 5 May.

=========
RULES
=========

Once you’re done reading the sales page go back to the blog and leave
a comment on the blog telling me why you’re ready and excited to buy the course
and how you plan on using Quick Video Marketing.

The Top 2 comments will receive early entry and free lifetime
access to Quick Video Marketing.

Try to include the following:

1. Tell me why you feel you stand out as a potential candidate.

2. How Quick Video Marketing can help you in your business?

3. The top 3 constraints you are currently facing in your marketing efforts.

How you’ll measure your online success using Quick Video Marketing.

Don’t forget to post your comment and tweet me ( @jeffschwerdt ) that you just posted your comment so I know to go read it immediately.

As you can tell I am in a total giveaway mode right now! Between all the reports, the blog, and the contests I am getting a ton of flack for not charging you money by now.

But who cares? You’re happy, I’m happy and when it’s time for me to open up Quick
Video Marketing again it will all work out. I’m sure of it.

So, before you go win and download a bunch of free stuff stop by the sales page and see what I’m all about.

Remember, you can’t buy anything today…so enjoy the weekend and I’ll talk to you
soon.

Cheers,

Herschy

P.S. Here’s the Retweet again for that Flip Camera

Retweet this message: RT @JeffSchwerdt I just got this Free 40 Page Report and 2 hours of Video. Don’t miss Pages 12-18! quickvideomarketing.com

Follow me on Twitter

Leave a Comment or Question Below

All in all, this is a content filled 40 page report and insight into how I stumbled into becoming an internet marketer. I assure you that this may be the most unique story of them all. No need to worry if you are one of those 2 people who just want the FREE CONTENT and that’s it, I put the good stuff upfront..

This report includes:

- Landing Page Optimization Tips

- Video and YouTube SEO Strategies

- A 3 Page Easy Video Script Creator

- The Magic Formula to a Good Sales Page

- Online Video Hosting Solutions Review

- YouTube URL Tricks

- Special Bonuses and More…

You can download it here directly …without having to opt in

If you do nothing with your videos except follow the instructions I’ve layed out
for you in the Quick Video Marketing Report you WILL see More Traffic, Higher
Conversions, Better Search Engine Rankings, and Optimize your YouTube Videos.

Download the Report and Leave a Comment.

Not Actual Size

Talk Soon,

Jeff “Herschy” Schwerdt

Follow me on Twitter

====================================================================================================================

This video is the third and final video in this bonus series.  In this video we’ll discuss how to slip success, dedication, and accomplishment in your video while doing it completely under the radar and providing value to the viewer. We had some fun making this MTV style video without blatantly going too far. Enjoy!

You can follow along with the launch at http://www.ForexAutomator.com .

Enjoy the video,

Jeff “Herschy” Schwerdt

Follow me on Twitter

This Audio post is great for Newbies, Intermediate, and
even experienced Marketers.

It was Primarily focused towards Newbies but
there is a ton of great “Get off your Ass”
motivation and guidance in this 75 minute interview.

I even give up a few of my personal
secrets as we go through the interview.

We accomplished the interview via Skype
between Europe and the USA and it has a
fewdrop offs but I was able to splice it all
together pretty well. Being the usual
Herschy talking about marketing I get a
little excited and tend to talk a little fast.

But hey that’s me and I’ve accepted it.

Completely Lost on where to Start?

Here’s some guidance to invest little to
nothing and make Money Online.

Affiliate Marketing Basics

Step 1 Set up a free website or blog. I recommend
TrafficTrapperz.com ,HubPages, Squidoo,
weebly, wix, and WordPress.

Step 2 Sell affiliate products to get started. Using affiliate
products allows you to start your business without having
to buy, store, or send out inventory. The merchant handles
all of these details.

Try ClickBank.com or Paydotcom.com or CommissionJunction

Step 3 Use a free autoresponder to build a list. A good list is an
essential component of any successful Internet business.

A good list will double or triple the amount of money that
you will make over the long term.

Get a free 30 day trial at BizContactPro.com

Step 4 Use a free service to collect and process
payments such as PayPal if you aren’t using
Clickbank or other affiliate sites.

Step 5 Use free techniques such as free ads, video,
and web 2.0 sites to market your website, subscriber
list and affiliate products.

(Hint – Buy Quick Video Marketing)

Step 6 Repeat step 5 over and over and over until
you are making more money than you need.

Step 7 After succeeding with step 6, pay someone
to repeat steps 5 and 6 again and again and again.

Too Busy to Listen Right now? Download the MP3
file for your Car or MP3 Player.

DOWNLOAD HERE

You have full rights to post this Interview MP3 file on
your blogs or give it away as free content to help others.

Just do me a favor and link back to our blog
and give a little credit.

– Herschy

P.S. Yes, It’s midnight and I’m posting to my blog.
Why? Because this is a passion for me, not a JOB,
and I honestly care about my subscribers.

It’s part of WHO I am not WHAT I DO. Best of luck to you!

P.P.S. Leave a comment for me about what Your Passions are
and how you are living or working to attain them.

This video is the second in a multi part series of a Behind the Scenes look at an Internet Marketing Launch primarily using video. In this video we’ll discuss how powerful a Quick Video Marketing video can be while lasting only 2 minutes. This video took 6+ hours of editing but really drives the point home and will have a ROI a thousand times the effort put in.

This video presents the “Magic Bullet” solution to the recession. Notice how there is no proof at the moment and the video ends with a question. That is an intentional decision that will play out over the next 2 weeks as the pressure is applied to the Magic Bullet prospect with testimonials and results just prior to release. There was no selling in the video, just a solution to the recession. Our next video will be completely different…Stay tuned!

You can follow along with the launch at http://www.ForexAutomator.com to watch how the launch time line and pressure stacking progresses over the next few weeks. PLUS keep returning here to stay up with  the behind the scenes play by play and launch dissection.

Enjoy the video,

Jeff “Herschy” Schwerdt

Follow me on Twitter

Get 2 more Free videos and more here

P.S. I just received permission to allow you access to their VIP Only Partner’s Page. Notice

how it’s all about the potential partner and how what they gain from being a JV Partner.

P.P.S. NEWBIE AUDIO INTERVIEW – I uploaded a new audio file for you that I will post later this week. It will answer a lot of questions and help guide a Newbie or Struggling Marketer along the correct path. I will try and squeeze it in before the next Behind the Scenes Video is released.

A short bit ago I decided to take a few minutes and check the QVM Support Email and see how things were going.

First off, I only check my personal / work emails about 2-3 times a day MAX and usually let our staff handle the responses. This frees my time to actually work. I highly recommend you do the same. Obviously if work requires it, check it as often as needed but my productivity goes through the roof when I shut it off, turn on some iTunes and just WORK!

That being said, this email was a bit of a surprise. It was a direct attack at me, my marketing products/methods and I believe the underlying theme was one of frustration and a call for help.

It could not have come at a better time. See I recorded a 75 minute interview with another marketer from Norway this morning on this exact subject. I’ll edit and release that exact recording right here on this blog next week. The topic was how can a “Newbie” ( FYI- I hate that term, I like novice or apprentice…it carries more meaning) survive and even thrive in the online world.

Watch the video above and look for the interview but here’s the BOTTOM LINE! I/WE market information products. I personally will only tell you about products from people I know, have worked with, or have used myself. It’s just who I am. As marketers we have a responsibility to ourselves to thoroughly research, investigate, and ultimately make a purchasing decision. It rests on your shoulders if you like my information, if you like who I associate with, and even if you want to be on my list. I am just one of your thousands of potential avenues to wealth.

No matter what happens in your marketing career remember this:

There are a Million Shiny Objects out there. Research and pick the ONE that best suits your current needs, Bite, and Hold on for the Ride!

All the best to each of you,

Enjoy your weekend

Jeff “Herschy” Schwerdt

P.S. I have felt the exact same way as Jeff Q at one point in my career online so I know where he is coming from. I have also have been known to be a bit of a smart ass with emails, so sarcasm is ok in my book but over my years I learned something. Kindness and even swallowing a little pride seems to go much further.

I should probably take my own advice more often.

P.P.S. Here’s A Link to get on My List

Guru Hate Mail (Click Above to Enlarge)

WARNING: This video is 42 Minutes Long and is filled with tons solid information.  Grab a pen, some paper and enjoy.

As promised here’s the first of a multi-part  series covering video basics, some video psychology, structuring, and a behind the scene look at a product launch utilizing video. This video was created as a free bonus for our subscribers and Mass Control 2.0 buyers.

This video will cover:

1.  Our Planning Overview for the Video Shoots

2. Using Subtle Hints of Wealth without Mentioning it

3. How to state your experience and gain credit “Under the Radar”

4. The Integration of Royalty Free Music

5. Some Editing Basics

6. Camera Angle Selection

7. Integrating a “Common Thread”

8. Emotional Triggers

9. Lighting and Audio

10. Tons of good info for Beginners and Intermediate Video Marketers

I Highly Recommend following along at http://www.ForexAutomator.com to watch how the launch time line and pressure stacking progresses over the next few weeks. PLUS keep returning here to stay up with  the behind the scenes play by play and launch dissection. Since we are working with the Quantum Research company on this potential (OK, highly probable) 7 figure launch I may be able to pass some swipe files and explanation to the email series as well. No promises though

Enjoy the video,

Jeff “Herschy” Schwerdt

Follow me on Twitter

Get 2 more Free videos and more here

P.S. I just received permission to allow you access to their VIP Only Partner’s Page. Notice

how it’s all about the potential partner and how what they gain from being a JV Partner.